The talk reframes developer relations by comparing the traditional marketing funnel to an educational pyramid, emphasizing learning over sales.
Live coding streams are effective when they apply social learning theory by being memorable, replicable, and motivating for viewers.
Hackathons become more effective by incorporating constructionism, focusing on meaningful projects, productive failure, and diverse sharing opportunities.
Effective community management relies on principles of operant conditioning by setting clear rules, ensuring moderator presence, and reinforcing positive behavior.
Documentation can be improved by applying differentiated instruction, which involves providing multiple learning paths and formats for different skill levels.
The core message is to focus on educating developers by making activities memorable, meaningful, clear, and accessible, rather than just funneling them.
31:15Scott Hanselman, Rajeev Rajan, Sead Ahmetovic & Angie Jones
21:14Chris Heilmann
32:45Emilio Salvador, Ignacio Riesgo, Angie Jones & Nikola Pavesic
14:54Tim Cadenbach
50:23Andrew Holway
30:15Dan Cranney
31:59Anu Bharadwaj
29:27Johanna Pirker
Jobs that call for the skills explored in this talk.
webLyzard
Vienna, Austria
Crossover
Berlin, Germany
Crossover
Dresden, Germany