Developer Advocacy in accelerated times

Developer advocacy isn't marketing. It's a critical internal role that prevents costly miscommunications and boosts engineer retention.

#1about 4 minutes

Defining the dual role of a developer advocate

A developer advocate acts as a translator between technical staff and the company, handling both internal and external communication.

#2about 1 minute

The business benefits of developer relations

Effective DevRel improves talent retention and product maintainability internally while driving product sales and partner acquisition externally.

#3about 2 minutes

Recognizing the danger signs in modern DevRel

The DevRel field has become diluted with marketing roles, leading to a focus on hiring social media personalities over nurturing internal technical experts.

#4about 3 minutes

New focus areas for developer relations teams

DevRel should focus on bridging the gap between job offers and CVs, creating clear developer career paths, and measuring developer worth beyond lines of code.

#5about 4 minutes

Practical initiatives to engage and retain developers

Companies can boost developer engagement and retention through internal presentations, research time, lightning talks, and maintaining open source repositories.

#6about 2 minutes

Finding quality technical content beyond social media

Avoid interaction-bait on social media and instead find valuable technical content for your team through curated newsletters and RSS feeds.

#7about 3 minutes

A walkthrough of the Dev Digest newsletter

The speaker showcases their curated newsletter and link archive tool as an example of providing valuable, categorized content to developers.

#8about 2 minutes

Using open source to find and vet talent

To find skilled and collaborative developers, companies should look at candidates' contributions and interactions on open source projects like GitHub.

From learning to earning

Jobs that call for the skills explored in this talk.