Emilio Salvador, Ignacio Riesgo, Angie Jones & Nikola Pavesic
The Strategic Power of DevRel: From Community to Business Impact
Stop treating DevRel like marketing. Learn how to measure its true impact on developer satisfaction, product adoption, and your bottom line.
#1about 5 minutes
Making developer relations a strategic business essential
DevRel is essential for companies with developer-facing products, requiring consistent, long-term investment to build trust and drive adoption.
#2about 5 minutes
How to measure the success of developer relations
Success metrics for DevRel should align with CEO priorities and business goals, focusing on influencing the sales pipeline rather than closing deals directly.
#3about 2 minutes
Finding the right organizational home for DevRel
The ideal organizational placement for DevRel depends on its primary goal, with reporting to the CEO or CTO often providing the most autonomy and cross-functional influence.
#4about 5 minutes
Scaling engagement while focusing on the right metrics
Scaling authentic developer engagement relies on a strong community, while key metrics should focus on developer satisfaction and sentiment rather than vanity metrics like clicks.
#5about 7 minutes
Navigating the impact of AI on developer relations
AI accelerates content creation and developer enablement, but the core of DevRel remains building human connections and community, which AI cannot replace.
#6about 6 minutes
The consequences of undervaluing developer relations
Eliminating a DevRel function leads to a decline in developer satisfaction, product adoption, and eventually revenue, as it is a long-term investment like going to the gym.
#7about 4 minutes
Underrated vs overrated concepts in developer relations
Panelists play a rapid-fire game, sharing their opinions on whether concepts like GitHub stars, bottom-up community building, and AI agents are underrated or overrated.
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The business benefits of developer relations
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Adapting frameworks and DevRel for an AI-first audience
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