Employee advocacy empowers employees to share authentic stories, which is crucial because candidates trust peers more than corporate messaging.
To maintain authenticity, companies must trust employees to post on personal channels while providing clear guidelines and capability-building training.
Coca-Cola HBC successfully launched its program by addressing leadership fears and using an open call for volunteers to ensure genuine participation.
Effective employer branding starts by building a strong internal culture first, as a mismatch between external promises and internal reality quickly erodes trust.
Creating a relevant EVP requires interviewing high-potential employees to understand their experiences, rather than relying solely on leadership or agencies.
A comprehensive listening strategy combines feedback from multiple touchpoints like onboarding, surveys, and exit interviews to get a complete picture for improvement.
A successful employee advocacy program requires defining clear objectives, choosing a technology platform, and investing in employee capability building.
While AI can assist with content creation, the future of employer branding depends on companies having the courage to experiment and trust their employees.
Recent statistics show high awareness but low implementation of employee advocacy programs in Europe, highlighting a significant opportunity for companies to gain a competitive edge.
38:36Rudi Bauer & Tatjana Obenaus
33:04Rudi Bauer & Alex Her
33:36Rudi Bauer & Anna Bertoldini
31:50Rudi Bauer & Ferdinand Ruggenthaler
49:19Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
26:18Rudi Bauer & Kobi Ampoma
00:00Rudi Bauer & Wolfgang Kerner
37:13Rudi Bauer & Ludmila Tomperi
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Jobs that call for the skills explored in this talk.
SMG Swiss Marketplace Group
Canton de Valbonne, France
MAINGAU Energie GmbH
Höxter, Germany
Hearts & Science
Kornwestheim, Germany