Personal branding is the art of intentionally influencing how people perceive you, which is crucial for visibility in a remote-first world.
An employee's personal brand can amplify the company's employer brand when they openly share their positive experiences.
A company's culture and social media policies can either enable or restrict an employee's ability to build their personal brand.
Employee advocacy programs empower and train employees to represent themselves and the company, boosting both personal and corporate brands.
Start building your brand not by posting, but by engaging mindfully in discussions to grow your network and confidence.
A real-world example shows how starting with commenting, sharing learnings, and saying yes to small opportunities leads to brand growth.
Adapt your content format for different platforms like LinkedIn or TikTok, but maintain your core personality to remain authentic.
Instead of copying one person, draw inspiration from various creators for different skills like copywriting, storytelling, and industry knowledge.
Solicit content ideas from your audience through polls and ask trusted peers for feedback on your style and delivery.
Companies can foster personal branding by offering resources, workshops, and advocacy tools that benefit both employees and business goals.
38:36Rudi Bauer & Tatjana Obenaus
34:53Rudi Bauer & Mihaela Nedelcu
33:04Rudi Bauer & Alex Her
31:50Rudi Bauer & Ferdinand Ruggenthaler
49:19Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
26:18Rudi Bauer & Kobi Ampoma
37:13Rudi Bauer & Ludmila Tomperi
00:00Rudi Bauer & Wolfgang Kerner
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Jobs that call for the skills explored in this talk.
Kern & Partner Personalmanagement GmbH - Personalberatung