Understand your market, users, and their in-app behavior to build a monetization strategy that stems from strong engagement.
Focus on the 'aha moment' and core mechanics during onboarding to improve day one retention and the likelihood of future payment.
Track key metrics like stickiness, session length, and core mechanic interactions to identify your most engaged users who are likely to spend.
Use external triggers, address user needs for competence and autonomy, and implement rewards to keep users coming back to your app.
Segment users into purchasers and non-purchasers, then use a hybrid model of in-app purchases and ads to maximize revenue from both groups.
Learn the differences between banner, interstitial, native, rewarded, and app open ads to select the best options for your app's user experience.
Tailor your ad strategy by analyzing user behavior patterns related to time, traffic, retention, and engagement to optimize placements and revenue.
Implement rewarded ads in non-gaming apps by offering premium feature trials, virtual currency, watermark removal, or temporary ad-free experiences.
29:13Alex Walling
28:39Eleftheria Batsou
21:50Madalena Costa
26:25Paul Adams
24:46Tom Tovar
31:14Sasha Denisov
20:06Lucille Tachet
25:50Dora Makszy
Jobs that call for the skills explored in this talk.
RocketAds
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Barcelona, Spain
Serviceware SE