Katrin Lehmann & Magnus Östberg

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Mercedes-Benz trained its cars on 200 petabytes of data. The result is Level 2++ autonomous driving in the world's most complex urban environments.

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
#1about 2 minutes

Introducing the software-defined vehicle and MB.OS

The new CLA is the first software-defined vehicle powered by the Mercedes-Benz Operating System (MB.OS) for a dynamic, updatable experience.

#2about 3 minutes

Using large language models for the virtual assistant

The "Hey Mercedes" virtual assistant uses GPT and Gemini models to enable natural, fluent conversations, which significantly increases user engagement.

#3about 4 minutes

Advancing automated driving with AI and neural networks

A model-based approach using neural networks and extensive AI training data enables Level 2++ automated driving in complex urban environments.

#4about 4 minutes

Transforming internal processes for software development

Breaking down silos between R&D and IT departments is crucial for enabling rapid, over-the-air software updates and fostering innovation.

#5about 3 minutes

Integrating AI across the entire business value chain

AI is being integrated into every business function, from generative AI in vehicle development and quality control in production to customer service automation.

#6about 2 minutes

Empowering developers with tools and an AI-first culture

Supporting developers with modern tools, continuous learning programs, and an AI-first mindset is essential for driving software innovation.

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Matching moments

Using AI to boost developer productivity at Mercedes-Benz
03:17 MIN

Using AI to boost developer productivity at Mercedes-Benz

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Bosch's strategy for connected, automated, and electrified vehicles
02:32 MIN

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On developing smartphones on wheels

Why a software leader joined the automotive sector
05:56 MIN

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Inside Mercedes-Benz: How CIO Katrin Lehmann is Empowering 5,000 Developers and Driving Digital Change

Building an advanced AI sales assistant for car shopping
06:02 MIN

Building an advanced AI sales assistant for car shopping

Every CEO needs a digital twin to understand the scope of generative AI

The paradigm shift to software-defined vehicles
06:12 MIN

The paradigm shift to software-defined vehicles

An inside look into the Group Application Store

The automotive industry's shift to software-defined vehicles
01:57 MIN

The automotive industry's shift to software-defined vehicles

Cybersecurity for Software Defined Vehicles

Introducing the CARIAD and Bosch automated driving alliance
04:36 MIN

Introducing the CARIAD and Bosch automated driving alliance

Code to Road in < 12 hours

Exploring real-world automotive use cases from Bosch
06:22 MIN

Exploring real-world automotive use cases from Bosch

The future of automotive mobility: Upcoming E/E architectures, V2X and its challenges

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