Handelsblatt, a newspaper founded in 1946, tasked a journalist with no tech background to explore and create an NFT.
Initial attempts to sell NFT photos and covers failed until real-world benefits like event access were added, leading to immediate sales.
The NFT club's value was expanded by offering holders annual event access, raffles for high-value conference tickets, and subscription discounts.
The collection operates with a fixed ETH price, a monthly release of two new covers, and a revenue-sharing model with illustrators managed through a private wallet.
A web shop built with ChatGPT's guidance allows users to purchase NFTs with PayPal or credit cards, simplifying the onboarding process for a traditional audience.
The project's success hinges on community, strong utility, and gamification, which ultimately strengthens the brand and attracts a new customer base.
The speaker discusses the secondary market for the newspaper's NFTs and demonstrates a physical product with an integrated NFC tag to engage the community.
57:38Hendrik Ebbers
32:15Michael Ionita
41:03Nolan Royalty
23:24Nico Seyboth & Silvia Schreier
24:24Johanna Heise & Rudi Bauer
36:00Rudi Bauer & Lina Pfeiffer
24:23Babette Wagner
31:07John Woods, Arthur Breitman & Vicktoria Klich
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Jobs that call for the skills explored in this talk.
Hubert Burda Media Holding GmbH & Co. KG
Köln, Germany
Werbe-Studios von Soldenhoff GmbH
Paderborn, Germany
LINUS WITTICH Medien KG
Herzberg (Elster), Germany
Neckarmedia Werbeagentur OHG