The potential of generative AI is illustrated through five evolving levels of an Airbnb travel assistant, from a simple personalized mate to a proactive innovator.
A five-level framework, inspired by autonomous driving, helps navigate the hype and understand the current and future capabilities of generative AI.
The journey began by creating a polarizing "grumpy" version of the CEO as a digital twin to capture the company's attention and demonstrate AI's potential.
Building a functional digital twin requires addressing six key dimensions: character, knowledge, skills, visualization, language, and appearance.
The digital twin evolved from a simple clone into a real-time video assistant for pitch training, prompting reflection on AI's role in executive leadership.
The digital twin concept was expanded beyond the CEO to create role-based AI assistants for magazine editors, HR onboarding, and even synthetic customers.
A prototype AI sales assistant for Mercedes demonstrates a more advanced, proactive experience by using customer data to personalize the car buying journey.
24:07Mike Butcher, Jürgen Müller, Katrin Lehmann & Tobias Regenfuss
25:17Scott Hanselman
32:26Krzysztof Cieślak
44:00Jonas Andrulis & Mike Butcher
29:27David Estevez
26:25Stephan Gillich
24:51Simon Müller
28:19Jeff Hausmann, Jasmin Kaiser, Bernd Datler & Sonja Alvarez
Jobs that call for the skills explored in this talk.
Conrad Electronic SE
Virtual Identity AG
RE-INvent Retail GmbH